Facebook Account Spending Limit Restriction

New Facebook Ad Accounts’ daily spend limit may be restricted for a period due to Facebook learning what your audience is and to be sure that you are a valid user who will pay bills. This restriction might only last for 3 days or so, but it varies. The spending limit may be R100 per day, but again - it varies.

Not sure if your ad account has a spend limit? Here is how to identify.  

1. Let’s assume that you already created an ad campaign on the ad manager. Among all the actions you would also have selected a daily spending limit. Once your ads are published, you should daily look at your ads’ performance. In the Campaigns section of Ads Manager, you can look at various metrics on the campaign, ad set, and ads level. Select to only look at one day’s performance. Then compare the Amount Spent column with the Budget column. As in this example you can see that the daily spend limit (R250) is higher than the actual amount spent (R103.67).

2. Go to Business Settings by clicking the settings button (gear icon) in the bottom left corner.

3. Once in Business Manager, in the side menu on the left, scroll down to Billing & payments. 

4. The billing page will open in a new tab on your browser. On the page, in the Current Balance section, you will see the Daily spending limit set by Meta. This will confirm the spending restriction placed on your ad account. 

5. Click on the Help button (question mark icon).

6. Click on the Create New Case button.

7. Click on It’s Something Else.

8. Click on Other Issues.

9. Search and select the applicable ad account.

10. Start typing ‘spend’. Select the option ‘I need help changing my daily spend limit’ from the results.

11. Type your message with as many details (including the ad account’s ID) as possible. Then click Start Chat. 

12. You will first receive an automated response with suggested help articles. Besides providing you with a better background on the way Facebook operates, these articles won’t help. Luckily you will have the option to state that the articles were not of help. Then you will be redirected to a Facebook Support Representative. A chat with a real person will start and you might even be asked to go on a phone call with them. 

Increasing your Facebook Ad account spend limit is a manageable process, thanks to Facebook's support system. By following these steps and providing clear and compelling reasons for your request, you'll increase the likelihood of a successful limit increase, allowing your business to scale its advertising efforts effectively.