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Howard Gossage once said, “ Nobody reads ads. People read what interests them. Sometimes it’s an ad.”  That single line captures the biggest challenge small businesses face with digital marketing today. Sure, your ad might get attention, a click on Facebook, Google, or whatever. But unless the experience after that click is just as interesting and relevant, it won’t turn into a booked appointment or a purchase. That’s why ads can’t exist in isolation. They’re just the entry p